All of us here at Igloo love watching the domains we place transform into impressive sites, cool brands, and even household names. Here are some of our favorites.
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Appliances Online was established by John Roberts in 2000 in response to a £1 pub bet with a friend who said appliances couldn’t be sold online. Using a business model of selling kitchen appliances on behalf of many different storefronts and acquiring the distribution business Expert Logistics, Appliances Online began to self-deliver their goods. Over the next thirteen years the company rebranded as ao.com and soared. Now a FTSE traded public company, ao.com has over 1.5 million Facebook likes and has been named the as 4th best company in the Sunday Times Best Companies to Work For List.