All of us here at Igloo love watching the domains we place transform into impressive sites, cool brands, and even household names. Here are some of our favorites.
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Twitch was introduced by Amazon as a spin-off of the streaming platform Justin.tv to primarily focus on video gaming. Featuring playthroughs of video games, broadcasts of esports competitions, and additional creative content, the site can be viewed live or on Video On Demand, the brand eventually eclipsed that of Justin.tv to become the fourth largest source of peak internet traffic in the United States. In 2015, Twitch announced it has more that 1.5 million broadcasters and 100 million visitors per month. Rolling with the site’s popularity, Justin.tv’s parent company was re-branded as Twitch Interactive.
Since rebranding Twitch has branched out into music-related streams and content.